How to stop Hubspot emails going to junk

Last modified on Wednesday, May 8, 2024

2 minute read

Authenticating Hubspot Emails with DKIM

Why are my Hubspot emails going to Spam?

If you have a problem with Hubspot emails going to spam, that is, going to the junk folder of your recipients, then it is very likely an issue with your email authentication. Emails failing authentication, be they failing SPF, failing DKIM, or failing DMARC is common, as SPF, DKIM, and DMARC are often not properly implemented by domain administrators. Often, the main cause of Hubspot emails being blocked is due to the Hubspot emails failing DMARC, which in the case of Hubspot, is usually due to a misconfiguration of DKIM.

How to stop Hubspot emails going to Junk.

The first step to preventing Hubspot email going to spam is to retrieve a failed message and access its header information. This will allow you to quickly diagnose whether any authentication issues such as DKIM or DMARC are flagging your email as spam, instructing the recipient sender to move it to junk. Simply paste the email headers into our free Stellastra Deliverability Tool, which you can use freely with no log in required. Our deliverability tool should allow you to avoid Hubspot emails from going to spam, or at least rule out authentication as the issue.

How to remove 'via hubspot.com' or 'on behalf of hubspot.com'

Another example of where a Hubspot DKIM misconfiguration is to blame, is if your recipients report seeing the message as 'via hubspot.com' or 'on behalf of hubspot.com' and that the emails typically end up in spam or junk. The Stellastra Email Deliverability tool above will confirm this prognosis, however, you may also wish to configure DKIM for Hubspot by logging in to your Hubspot account to check to see if you have followed the following article to configure your Hubspot dkim setup to authenticate your domain.

How to stop Hubspot Failing DMARC

To ensure that your Hubspot campaigns pass DMARC and get delivered to your prospects, it is important to ensure that DKIM passes authentication for your domain. A common mistake is to sign an email with Hubspot DKIM keys. However, in order for Hubspot email to pass authentication for your own domain, it is necessary to use your own DKIM keys as per Hubspot's own guide. If you wish to verify the above, paste the message headers for a failed Hubspot message into our Hubspot email testing tool