· 3 min read
How to stop Blackbaud Online Express emails going to junk
Learn how to stop Blackbaud Online Express emails from going to spam or junk. Learn how to authenticate via DKIM and remove 'via blackbaud.com' and 'on behalf of blackbaud.com' from your marketing campaigns to enhance your deliverability, professionalism, and credibility.
Authenticating Blackbaud Online Express Emails with DKIM
Why are my Blackbaud Online Express emails going to Spam?
If you have a problem with Blackbaud Online Express emails going to spam, that is, going to the junk folder of your recipients, then it is very likely an issue with your email authentication. Emails failing authentication, be they failing SPF, failing DKIM, or failing DMARC is common, as SPF, DKIM, and DMARC are often not properly implemented by domain administrators. Often, the main cause of Blackbaud Online Express emails being blocked is due to the Blackbaud Online Express emails failing DMARC, which in the case of Blackbaud Online Express, is usually due to a misconfiguration of DKIM.
How to stop Blackbaud Online Express emails going to Junk.
The first step to preventing Blackbaud Online Express email going to spam is to retrieve a failed message and access its header information. This will allow you to quickly diagnose whether any authentication issues such as DKIM or DMARC are flagging your email as spam, instructing the recipient sender to move it to junk. Simply paste the email headers into our free Stellastra Deliverability Tool, which you can use freely with no log in required. Our deliverability tool should allow you to avoid Blackbaud Online Express emails from going to spam, or at least rule out authentication as the issue.
How to remove ‘via blackbaud.com’ or ‘on behalf of blackbaud.com’
Another example of where a Blackbaud Online Express DKIM misconfiguration is to blame, is if your recipients report seeing the message as ‘via blackbaud.com’ or ‘on behalf of blackbaud.com’ and that the emails typically end up in spam or junk. The Stellastra Email Deliverability tool above will confirm this prognosis, however, you may also wish to configure DKIM for Blackbaud Online Express by logging in to your Blackbaud Online Express account to check to see if you have followed the following article to configure your Blackbaud Online Express dkim setup to authenticate your domain.
How to stop Blackbaud Online Express Failing DMARC
To ensure that your Blackbaud Online Express campaigns pass DMARC and get delivered to your prospects, it is important to ensure that DKIM passes authentication for your domain. A common mistake is to sign an email with Blackbaud Online Express DKIM keys. However, in order for Blackbaud Online Express email to pass authentication for your own domain, it is necessary to use your own DKIM keys as per Blackbaud Online Express’s own guide. If you wish to verify the above, paste the message headers for a failed Blackbaud Online Express message into our Blackbaud Online Express email testing tool
How can I gain visibility over who is sending with my domain?
Stellastra’s email deliverability visibility tool takes reports from all modern inbox providers including Google (Gmail), Microsoft (Outlook), Mimecast, and Zoho to show who is sending email using your domain. This ensures that 1) you are monitoring your outbound emails to diagnose why emails are going to spam, and 2) that you take steps to lock down your domain, become secure, and comply with Google and Yahoo’s 2024 bulk email sending policies.
How can I ensure I am compliant with Yahoo and Google’s 2024 Email Sending DMARC Guidelines?
Our email deliverability visibility tool will indicate whether you are compliant with Google and Yahoo’s February 2024 email guidelines for bulk senders. Google sends us reports alongside all modern email inbox providers.
Stellastra was a massive help and took minutes fixing an email issue that we thought would be extremely time consuming. Stellastra was a hub of knowledge and we couldn't recommend them enough!
Brittani Guerra, Marketing Executive, UK Cyber Cluster Collaboration
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