Authenticating Salesforce Pardot Emails with SPF and DKIM

Why are my Salesforce Pardot emails going to Spam?

If you have a problem with Salesforce Pardot emails going to spam, that is, going to the junk folder of your recipients, then it is very likely an issue with your email authentication. Emails failing authentication, be they failing SPF, failing DKIM, or failing DMARC is common, as SPF, DKIM, and DMARC are often not properly implemented by domain administrators. Often, the main cause of Salesforce Pardot emails being blocked is due to the Salesforce Pardot emails failing DMARC, which in the case of Salesforce Pardot, is usually due to a misconfiguration of SPF and DKIM.

How to stop Salesforce Pardot emails going to Junk.

The first step to preventing Salesforce Pardot email going to spam is to retrieve a failed message and access its header information. This will allow you to quickly diagnose whether any authentication issues such as DKIM or DMARC are flagging your email as spam, instructing the recipient sender to move it to junk. Simply paste the email headers into our free Stellastra Deliverability Tool, which you can use freely with no log in required. Our deliverability tool should allow you to avoid Salesforce Pardot emails from going to spam, or at least rule out authentication as the issue.

How to remove ‘via salesforce.com’ or ‘on behalf of salesforce.com’

Another example of where a Salesforce Pardot DKIM misconfiguration is to blame, is if your recipients report seeing the message as ‘via salesforce.com’ or ‘on behalf of salesforce.com’ and that the emails typically end up in spam or junk. The Stellastra Email Deliverability tool above will confirm this prognosis, however, you may also wish to configure DKIM for Salesforce Pardot by logging in to your Salesforce Pardot account to check to see if you have followed the following article to configure your Salesforce Pardot dkim setup to authenticate your domain.

How to stop Salesforce Pardot Failing DMARC

To ensure that your Salesforce Pardot campaigns pass DMARC and get delivered to your prospects, it is important to ensure that DKIM and SPF passes authentication for your domain. A common mistake is to sign an email with Salesforce Pardot’s own DKIM keys. However, in order for Salesforce Pardot’s email to pass authentication for your own domain, it is necessary to use your own DKIM keys as per Salesforce Pardot’s own guide. If you wish to verify the above, paste the message headers for a failed Salesforce Pardot message into our Salesforce Pardot email testing tool. Furthermore, you should also follow the instructions on how to set up SPF authentication for Salesforce Pardot.

How can I gain visibility over who is sending with my domain?

Stellastra’s email deliverability visibility tool takes reports from all modern inbox providers including Google (Gmail), Microsoft (Outlook), Mimecast, and Zoho to show who is sending email using your domain. This ensures that 1) you are monitoring your outbound emails to diagnose why emails are going to spam, and 2) that you take steps to lock down your domain, become secure, and comply with Google and Yahoo’s 2024 bulk email sending policies.

How can I ensure I am compliant with Yahoo and Google’s 2024 Email Sending DMARC Guidelines?

Our email deliverability visibility tool will indicate whether you are compliant with Google and Yahoo’s February 2024 email guidelines for bulk senders. Google sends us reports alongside all modern email inbox providers.

Stellastra was a massive help and took minutes fixing an email issue that we thought would be extremely time consuming. Stellastra was a hub of knowledge and we couldn't recommend them enough!

Brittani Guerra, Marketing Executive, UK Cyber Cluster Collaboration

Get Specialist Deliverability and DMARC Consulting for Salesforce Pardot