Authenticating VerticalResponse Emails with SPF and DKIM

Why are my VerticalResponse emails going to Spam?

If you have a problem with VerticalResponse emails going to spam, that is, going to the junk folder of your recipients, then it is very likely an issue with your email authentication. Emails failing authentication, be they failing SPF, failing DKIM, or failing DMARC is common, as SPF, DKIM, and DMARC are often not properly implemented by domain administrators. Often, the main cause of VerticalResponse emails being blocked is due to the VerticalResponse emails failing DMARC, which in the case of VerticalResponse, is usually due to a misconfiguration of SPF and DKIM.

How to stop VerticalResponse emails going to Junk.

The first step to preventing VerticalResponse email going to spam is to retrieve a failed message and access its header information. This will allow you to quickly diagnose whether any authentication issues such as DKIM or DMARC are flagging your email as spam, instructing the recipient sender to move it to junk. Simply paste the email headers into our free Stellastra Deliverability Tool, which you can use freely with no log in required. Our deliverability tool should allow you to avoid VerticalResponse emails from going to spam, or at least rule out authentication as the issue.

How to remove ‘via verticalresponse.com’ or ‘on behalf of verticalresponse.com’

Another example of where a VerticalResponse DKIM misconfiguration is to blame, is if your recipients report seeing the message as ‘via verticalresponse.com’ or ‘on behalf of verticalresponse.com’ and that the emails typically end up in spam or junk. The Stellastra Email Deliverability tool above will confirm this prognosis, however, you may also wish to configure DKIM for VerticalResponse by logging in to your VerticalResponse account to check to see if you have followed the following article to configure your VerticalResponse dkim setup to authenticate your domain.

How to stop VerticalResponse Failing DMARC

To ensure that your VerticalResponse campaigns pass DMARC and get delivered to your prospects, it is important to ensure that DKIM and SPF passes authentication for your domain. A common mistake is to sign an email with VerticalResponse’s own DKIM keys. However, in order for VerticalResponse’s email to pass authentication for your own domain, it is necessary to use your own DKIM keys as per VerticalResponse’s own guide. If you wish to verify the above, paste the message headers for a failed VerticalResponse message into our VerticalResponse email testing tool. Furthermore, you should also follow the instructions on how to set up SPF authentication for VerticalResponse.

How can I gain visibility over who is sending with my domain?

Stellastra’s email deliverability visibility tool takes reports from all modern inbox providers including Google (Gmail), Microsoft (Outlook), Mimecast, and Zoho to show who is sending email using your domain. This ensures that 1) you are monitoring your outbound emails to diagnose why emails are going to spam, and 2) that you take steps to lock down your domain, become secure, and comply with Google and Yahoo’s 2024 bulk email sending policies.

How can I ensure I am compliant with Yahoo and Google’s 2024 Email Sending DMARC Guidelines?

Our email deliverability visibility tool will indicate whether you are compliant with Google and Yahoo’s February 2024 email guidelines for bulk senders. Google sends us reports alongside all modern email inbox providers.

Stellastra was a massive help and took minutes fixing an email issue that we thought would be extremely time consuming. Stellastra was a hub of knowledge and we couldn't recommend them enough!

Brittani Guerra, Marketing Executive, UK Cyber Cluster Collaboration

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